Sometimes, of course, Clients need a combination of qualitative and quantitative research methodologies. On these occasions Lynne teams up with her colleague - quantitative specialist Penny Meigh of Step Beyond - to provide insightful, measurable, actionable research.

Lynne and Penny have been working together since 2004 undertaking projects for The Co-operative Foodstores, The Co-operative Funeralcare, Alliance and Leicester Commercial Bank and Brantano Shoes. Penny has also introduced Lynne to the delights of social research and Lynne has been able to bring to the table her commercial research skills to good effect. Together they have undertaken some ground breaking research projects on a selection of challenging issues.

Research conducted for the West Midlands Casualty Reduction Partnership on the behaviour and motivations of speeding motorists resulted in the Client winning the 2006 Prince Michael International Road Safety Award and being runner-up in the 2006 LARIA Research in Excellence Awards

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